Content buckets

One bucket per client/niche, grown weekly — the spun-article pool NEO draws from.

The bucket holds the spun articles NEO uses to fill cloud blogs + ring sites. The internet's advice (one bucket per keyword, 1,000 articles each) is wrong.

One bucket per client / per niche

Why: adjacent topics cross-pollinating doesn't hurt — they're in the same semantic neighborhood. A pool-filter article linking to a pool-cleaning page is fine. Per-keyword buckets multiply your work 10× for zero benefit.

How: 1. NEO → Content Buckets → Create Bucket. 2. Name it clearly: [Client] - [General Service] (e.g. Adams Pool and Spa - Pool Services). 3. Generation uses Spin Rewriter on HIGH (from Platform setup).

Weekly growth pattern

Add a topic per week instead of frontloading:

• Wk1 "commercial pool cleaning" → 50 spun articles → bucket.
• Wk2 "pool filter maintenance" → 50 more → same bucket.
• After ~10 weeks: ~500 articles, all reusable.

Why 50, not 1,000: with Spin Rewriter on HIGH, each source article = ~50 unique variants. 50 sources × 50 = 2,500 effective uniques. Plenty.

Find topics that will rank (SEMrush keyword gap)

1. SEMrush → Keyword Gap → your client's site vs top competitor → Compare.
2. Filter to Missing keywords, then to questions ("best AI headshot generator," "do AI headshots work").
3. Read the SERP: results ranking because they're Medium / Reddit / Canva / Apple / Quora / YouTube = beatable (they rank on domain authority, not content).
4. SEMrush shows suggested headings — now you target 5+ keywords per article, not 1.

Writing the article (Claude workflow)

Step 1 — audit a competitor page

Examine this web page: [competitor URL]
The primary keyword is: [keyword]
Review the heading tags and identify the ones not related to the primary keyword. Suggest rewrites.

Step 2 — get the new outline

Taking what you gave me and the headings we didn't change, give me the new heading-tag outline.

Step 3 — rewrite in Q&A format

The heading is the question. In the first paragraph:
sentence 1 directly answers it, sentence 2 provides a source, sentence 3 gives an applied example.
Rewrite the article implementing that formatting.

Why this works: see On-page discipline.