Monthly cadence

Freshness maintenance for every client, even the ones already winning.

Run monthly for every client regardless of current ranking.

The monthly tasks

1. GBP Blast for freshness — every client. GBP Blast hits the same network of sites repeatedly; stop for 3+ months and the backlinks roll off and rankings fade. A monthly blast keeps them fresh. This includes clients already at top-3 and grids that are all 1s except a corner.
2. Add one topic to the content bucket. Generate ~50 spun articles on a new topic and add them to the client/niche content bucket. Over ~10 weeks the bucket grows into a reusable library.

When a client hits maintenance mode

When grids show consistent top-3 across your priority keywords, drop the weekly GBP loop to monthly GBP Blast + Sniper. Bake the monthly freshness blast into the SOP so nothing silently decays.

See GBP Blast + Sniper and Content buckets for detail.