Reference
Tooling checklist
Every tool in the stack, what it's for, and whether it's required.
| Tool | Purpose | Tier |
|---|---|---|
| SEO Neo | The whole tactical pipeline | Required |
| Spin Rewriter | Article variants | Required (set HIGH) |
| Omega Indexer | Tier 1 indexing | Required |
| Coalindexer | Tier 2/3 indexing | Required |
| SEMrush | Keyword gap + competitive intel | Required |
| Google Search Console | Ranking data, page 11–25 triage | Required |
| Bing Webmaster Tools | Indexing | Required |
| Google Analytics | Traffic data | Required |
| Claude (Opus) | Heading audit, article rewrite, content | Required |
| ChatGPT | Bio + blog-detail rewrites (SpinTax); entity lists | Required |
| TextRazor | Entity extraction (free demo) | Required (entity workflow) |
| Cora (seotoollab.com) | On-page audit (original) | Optional (advanced) |
| Page Optimizer Pro | On-page audit (VA-safe) | Optional (delegation) |
| Google Cloud Enterprise Knowledge Graph API | Machine-readable entity IDs | Optional (hard niches) |
| Zista.com | About/Mention schema generator | Optional (advanced schema) |
| Grindstone SEO | Premium link buying | Optional (budget) |
| QGP | Standard link buying | Optional (entry tier) |
| HeyGen | Article → video syndication | Optional (premium content) |
| Eleven Labs | Voice cloning for HeyGen | Optional |
| Notebook LM | Article → podcast | Optional (caveats) |
| N8N | Modern IFTTT, AI-rewrite syndication | Optional |
| XEvil | Captcha solving (Windows only) | Optional |
| Garrett Alcott's TSD / Turbo Subdomains | Subdomain auto-poster network | Optional (scale) |
| Sonic (Ravik) | AI web builder (Claude-in-terminal) | Optional (build layer) |
| Codex (ChatGPT) | Coding agent for scripts | Optional |
| SEOPress Pro | WordPress on-page SEO + schema | Optional (WordPress) |
| WP Code | Site-wide schema injection | Optional (WordPress) |
| Doppler | Team API-key sharing over CLI | Optional (teams) |
| Lob.com | Direct-mail / postcard API | Optional (prospecting) |
Not covered yet (future sessions)
- Per-provider cloud-API setup (Elias's videos).
- XEvil install + wiring to NEO (Windows).
- TSD internals (the Network safety page covers what/why/cost).
- N8N / Mark Rabinovich syndication specifics.
- Pricing specifics by niche (deferred until a niche is picked).
- Agency growth / franchise contracts.
- Health-niche directory build specifics.
- schema.org literacy deep dive (Clint's whatRanks.com course).
- llms.txt — whether it's worth it (pending a test).