Publish a page

The checklist to run every time you publish or update a page.

Run this on every new article or money-page update. The discipline here is why 10 links beat 1,000 — get it right and a few links move the needle.

Before you publish

1. Headings written research-paper-style. H1 = topic, H2 = subtopics, H3 = sub-subtopics, H4 = conclusion. Every heading ties to the primary keyword. Kill "About the Author," "Read Next," vague phrases. See On-page discipline.
2. Q&A paragraph format under question headings: sentence 1 answers directly, sentence 2 cites a source, sentence 3 gives an example. This is the durable AEO lever.
3. Schema appropriate to the market — plugin-level for simple niches, entity/advanced schema for sophisticated ones (lawyers, rehab).

On publish

4. Internal links — link OUT from the new page to relevant existing pages.
5. Internal links — link IN: update older content to link to the new page. This is the priority step, not a monthly cleanup. No links = a deindex signal.
6. External links only to genuinely cited sources (e.g. the National Weather Service in a weather article). No default Wikipedia.

After publish

7. Send links at the new URL: run RD100 (no auth) or a cloud-template run — not both, unless the keyword is hard. One URL per run.
8. Indexing split: Tier 1 links → Omega Indexer; Tier 2/3 links → Coalindexer.

When to bother (triage)

• Do touch: pages ranking 11–25. They're close.
• Don't touch: pages already top-3, or with zero rankings.

See On-page discipline and the Anchor text system for depth.